TELEFLORA

 

Teleflora, Headquartered in Los Angeles, California, Teleflora has over 13,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. This extensive network, coupled with our commitment to exceptional customer service, means that when you send flowers from Teleflora, you can be confident that you're sending the best.

 

Challenge

Teleflora approached Professional SEO Agency to assist their in-house developers with a re-design of their existing Find-A-Florist directory. Project Manager from Teleflora collaborated with our Web Development department to develop a plan to assist in both the design and front-end coding which alligned with Teleflora's strict design standards and incorporated SEO best practices and strategy.

Teleflora needed to bring a fresh look and imporoved user interface to the Find-a-florist web directory while maintaining the momentum gained by our SEO strategy already in place. Based on our recommendations, we collaborated with their in-house development team to assist in implementing new pages into the current site architecture.

Working within the new color scheme and styling provided Telefloras development team with both designs and front-end coding, utilizing proven SEO strategies in order to present the over 10,000 florists in their search directory.

Solution

As directed by the Project Manager in Teleflora,our in-house team got familiar with both the back-end structure and optimization strategies already in place for this project allowing us to quickly deliver the assistance needed for the re-launch. Our dedicated Project Manager served as the central point of contact between the teams, allowing for the teams cumulative goals to be reached simultaneously.

Results

While initially contracted to assist in the development of a single page, our speed and attention to quality and detail, as well as our ability to effectively communicate and assist their on-site engineers, allowed for additional development to be passed to Professional SEO Agency team. We developed and consulted on the remainder of the sites pages, including the Florist Detail page templates as well as the Teleflora Member Seal. Professional SEO Agency looks forward to our continued relationship and assistance with this project.

370% ROI

From Teleflora

“You have show great knowledge in regards to SEO best practices as well as optimization strategy and management of the Professional SEO Agency. Most importantly, you have obtained results, and that is an undeniable measure.”

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